Q: How can you charge so much less? Sounds too good to be true.
A: My years of local real estate sales experience have enabled me to increase workflow efficiency and provide full-service representation at a fair price. My values, including fairness, are at the core of my business model. I sleep better at night knowing that I am creating a new way of doing business where everyone wins.
Q: Given it is a flat fee and not a percentage—do you have any incentive to get top dollar?
A: It makes sense that you are curious. Something to consider is that a traditional 6% listing agent receives a 3% commission to list your property. However, suppose the listing agent negotiates the offer price for an extra $5k. In that case, the listing agent’s commission will be an additional $150. The agent’s commission amount is not as much as people would think.
In my opinion, the nature of a good listing agent enjoys the fun of negotiating the deal and breaking sales price records in the neighborhood. Consider looking at my recent results to see my track record of closing over list price. I work hard to net my clients the most in less time with less hassle.
Q: How long will it take to sell?
A: Here are some quick stats. On average, for 2019, my clients’ homes sold within 17 days on the market. On average, for 2020, my clients’ homes sold within 16 days on the market. The average days on the market for my sold listings in 2021 was 13 days on the market. For the first quarter of 2022, all of my listings received multiple offers and averaged 6 days on the market. How am I able to sell your home faster than the average agent? It’s simple. I give you valuable information to prepare your home for the market and follow industry best practices. My marketing degree and years of experience also work in your favor.
Q: What price can my house sell for?
A: I’m happy to send you a quick software-driven list price estimate. However, I do not rely on an algorithm to price your home. For the most accurate information, I will need to see your home in person. After we onboard you as a flat fee listing client, I’ll schedule a time to meet with you in person at your home. During our appointment, I’ll take notes about special features, property condition, and your ideal selling timeline. With that information in mind, I will manually research for sold comparables and competing properties and prepare a comprehensive written market analysis report that concludes with a maximum suggested list price given current real estate market demand and your timeline to sell.
Q: Who chooses the list price for my home?
A: This is a common question. Unfortunately, some flat fee MLS service providers may attempt to persuade you to list your home at the low end of your home’s market value since you are saving thousands in listing commission fees. Frankly, I feel this is a disservice to you, which is why I do not advise this approach for marketing your home. With our service, you are in control of the list price, and I will provide valuable insight and data to help you with your decision.
Q: What is the total cost for your services?
A: We offer transparent pricing with no hidden fees. At closing, you pay our listing fee and the buyer’s agent commission. Fees charged by the title insurance company are additional.
Property Sale Price Flat Fee Listing
$300k – $599k……………$7,995
$600k + …………………….1.5%
+ 2.5-3% buyer’s agent commission
Q: Do I pay upfront?
A: You pay nothing to get started with our full-service flat fee listing.
Q: Why does your flat fee rate increase based on the price?
A: My tiered listing fee accommodates the value of the property. Generally speaking, as the list price increases, so does time spent preparing and marketing the home. Our administrative costs increase (such as E&O insurance) for more expensive homes. Additionally, transactions are generally more complex for more expensive homes. My clients have found that the value I deliver for negotiating the contract sales price and repairs and ensuring we reach the finish line for closing is well worth it. See client reviews >
Q: Do I need to pay a 3% buyer’s agent commission?
A: This is an interesting question. According to our independent research of 2019 MLS sold data for the Austin real estate market, a 2.5% vs. 3% buyer agent commission did not significantly affect average days on the market. However, when the buyer agent commission paid was below 2.5%, an upward trend in days on the market was observed in the data. Most clients contact us because they want to save money. In most cases, we recommend a 2.5% buyer agent commission. Of course, you can offer to pay 3%. However, in this market, 2.5% is usually sufficient.
To calculate the buyer’s agent commission multiply the commission percentage by the contract purchase price. For example, a $350,000 purchase price with a 2.5% buyer’s agent commission equals $8,750 paid at closing. Here’s the formula: (purchase price)(commission%)=total buyer’s agent commission.
Q: Do you charge extra for a sign, lockbox, photography, CMA, contract negotiation, closing support, etc.?
A: My flat fee listing includes everything that you would expect from a full-service 6% Realtor just without the high commission fee.
Q: Is my listing agent local?
A: Yes, you are hiring an experienced local Realtor who has lived in Austin for over 20 years.
Q: How long have you been selling real estate?
A: I’ve been selling residential real estate in the Central Texas area since 2003.
Q: Do you list homes outside of Austin?
A: Yes, we do! Below is our service area.
Q: Can you tell me about your company?
A: Absolutely. Central Metro Realty is a locally owned and operated Austin real estate brokerage, established in 2008, with over 500 agents, generating high buyer demand for our listings. Our team utilizes industry best practices and technology for an efficient and seamless selling experience.
Q: How are you different?
A: Cost — In most cases, we save you thousands in commission fees. Unlike some national brokerages charging a 1.5% listing fee, we do not require you to sell and buy with us to be eligible for our flat fee listing.
Local knowledge — Your home is unique. A flat fee MLS agent may live hundreds or thousands of miles away…how are they familiar with the homes in your neighborhood? It’s to your advantage to hire a full-service local agent who will see your home in person, understands your community lifestyle, the trends among local buyers, and has firsthand knowledge of competing properties in your area.
Experience — You can capitalize on my 19 years of experience.
Learn more about my background >
Q: Will my listing be on the big websites, in addition to MLS?
A: Yes, in addition to the Realtor MLS, your home listing will syndicate across a large platform of national websites, including Zillow, Trulia, Realtor.com, Redfin, Homes.com, Homesnap, RE/MAX, Keller Williams, Coldwell Banker, Sotheby’s, Century21, and thousands of local individual Realtor brokerage websites.
Q: Are other brokers and agents able to show my home?
A: Yes! We advertise your home in MLS and all area Realtors and brokers have access to show your home to their clients.
Q: What type of lockbox do you use?
A: We deliver and install a Supra iBox electronic key box accessible by all Central Texas Realtors. The iBox also keeps track of who has shown your home and restricts overnight access.
Q: If a buyer without an agent wants to see my house who will show it to them?
A: Buyers who do not have an agent representing them are promptly contacted the same day by myself or my team of Buyer Specialists to schedule a time to see the home.
Q: Are real estate flyers included?
A: Yes! We design, print, and deliver full-color property flyers and install a premium metal for sale sign with an outdoor flyer box.
To help maximize the desirability of your home, we also assemble a digital document folder. Buyer agents have instant access to the information to share with their clients. What’s more, the content highlights improvements you have made to the home and essential documents that will support the buyer in deciding to buy your house.
Q: Is an open house included?
A: Over the years, I’ve found that open houses rarely sell your home and can expose you to liability. For example, unattended people walking through your home could claim they injured themself or, in rare instances, steal your personal property. The hidden truth about open houses is that they are used as a platform for real estate agents to meet new home buyer clients or list the neighbor’s house down the street. In short, an open house is not part of our marketing plan.
Q: Do you use CSS, and how does it work for appointments?
A: We can coordinate showings using the centralized showing service (CSS) as a free option. CSS is an appointment scheduling service that streamlines Realtor property showing appointments. In addition, if you are living in the home, you have the control and convenience to approve or decline showing appointments from your phone, making it more convenient while you are at work, play or with your family.
Q: How long is the listing agreement for?
A: Good news. You are free from prolonged 6-12 month listing agreements that many traditional 6% brokers write. You can feel at ease knowing that we offer a 100% satisfaction guarantee. For most single-family homes, the listing agreement term is 90 days, and I am confident that I can sell your home quickly at a price that will put a smile on your face. The listing period is specific to your neighborhood and price point and allows for a reasonable amount of time for exposure on the open market.
You have the freedom to cancel the listing agreement for a nominal fee of $795 (which helps cover some of our upfront marketing expenses and time investment for your listing). If you decide to relist with me at a later date, the $795 will be credited back to you at closing. I believe in full transparency when we work together, from start to finish.
Q: How do you handle the paperwork?
A: All client paperwork is taken care of electronically on a seamless and effortless eSignature platform, so it’s quick and efficient. We can also provide mobile notary service, at closing, for our clients residing out-of-town. Contact us when you are ready to get started.