Q: How can you charge so much less? Sounds too good to be true…
A: Even though I charge a low listing fee I still earn an average of $300-$500 an hour vs the traditional 6% listing agent charging Austin homeowners $1,200+ an hour. Since I have 17 years of local real estate sales experience, I am able to increase workflow efficiency and provide full-service representation at a fair price. Why I do this is another matter, my motivation is anchored in my values which includes fairness. Personally I sleep better at night knowing that I am creating a new way of doing business that benefits all and where everyone wins.
Q: Do I pay upfront?
A: You pay nothing to get started with our full-service flat fee listing.
Q: What is the total cost for your services?
A: We offer transparent pricing with no hidden fees. At closing, you pay our listing fee and the buyer’s agent commission. Fees charged by the title insurance company are additional.
Listing fee (based on home sale price):
$300k – $499k……………$4,995
$500k – $1.1M……………$7,995
+ 2.5-3% buyer’s agent commission
Q: Do I need to pay a 3% buyer’s agent commission?
A: This is an interesting question. According to our independent research of 2019 MLS sold data for the Austin real estate market, a 2.5% vs. 3% buyer agent commission did not significantly affect average days on market. However, an upward trend in days on market was observed when the buyer agent commission paid was below 2.5%. Most clients contact us because they want to save money. In most cases we recommend a 2.5% buyer agent commission. You can offer to pay 3%, however, in this market 2.5% is usually sufficient.
Buyer’s agent commission is calculated by multiplying the commission percentage by the contract purchase price. For example, a $350,000 purchase price with a 2.5% buyer’s agent commission equals $8,750 paid at closing. Here’s the formula: (purchase price)(commission%)=total buyer’s agent commission.
Q: Do you charge extra for a sign, lockbox, photography, CMA, contract negotiation, closing support, etc.?
A: Everything is included with my flat fee listing that you would expect from a full-service 6% Realtor just without the high commission fee.
Q: Is my listing agent local?
A: Yes, you are hiring an experienced local Realtor who has lived in Austin for over 20 years.
Q: Who chooses the list price for my home?
A: This is a common question. Unfortunately, some flat fee MLS service providers may attempt to persuade you to list your home at the low end of your home’s market value since you are saving thousands in listing commission fees. Frankly I feel this is a disservice to you which is why I do not advise this approach for marketing your home. With our service, you are in full control of the list price and I provide valuable insight and data to help you with your decision.
Q: How long have you been selling real estate?
A: I’ve been selling residential real estate in the Central Texas area since 2003.
Q: What will my house list for? Can you send me a value report?
A: Yes, I’m happy to send you a quick software driven list price estimate. However, I do not rely on an algorithm to price your home. For the most accurate information, I will need to see your home in person. After we onboard you as a flat fee listing client, I’ll schedule a time to meet with you in person at your home. During our appointment I’ll take notes about special features, property condition and your ideal selling timeline. With that information in mind, I will manually research for sold comparables and prepare a comprehensive written market report that concludes with the highest suggested list price given current real estate market demand and your personal timeline to sell. In short, my discounted listing fee does not result in a discounted sales price for your home. You are in full control of the list price and my experience will help guide you along the way.
Q: Do you list homes outside of Austin?
A: Yes, we do! Below is our service area.
Q: Can you tell me about your company?
A: Absolutely. Central Metro Realty is a locally owned and operated Austin real estate brokerage, established in 2008. Our brokerage has strong market presence with over 300 agents which generates high buyer demand for our listings. Our team utilizes industry best practices and technology for an efficient and seamless selling experience.
Q: How are you different?
A: Cost — In most cases we save you thousands in commission fees. Unlike some brokerages charging a 1%-1.5% listing fee, we do not require you to sell and buy with us in order to be eligible for our low listing fee.
Local knowledge — Your home is unique. A flat fee MLS agent may live hundreds or thousands of miles away…how are they familiar with the homes in your neighborhood? It’s to your advantage to hire a full-service local agent who will see your home in person, understands your community lifestyle, the trends among local buyers and has firsthand knowledge of competing properties in your area.
Experience — You can capitalize on my 17 years of experience. Learn more about my background >
Q: What websites do you list my house on?
A: In addition to the Realtor MLS, your home listing will syndicate across a large platform of popular sites including: Zillow, Redfin, Trulia, Realtor.com, Homes.com, Homesnap, RE/MAX, Keller Williams, Coldwell Banker, Sotheby’s, Century21, MSN Real Estate, and thousands of individual Realtor websites.
Q: How long will it take to sell?
A: Here are some quick stats….On average for 2019, my clients’ homes sold within 17 days on market. On average for 2020, my clients’ homes sold within 16 days on market. For 2021, most of my listings are receiving multiple offers within just a few days on market. How am I able to sell your home faster than the average agent? It’s simple. I give you valuable information to prepare your home for the market and follow industry best practices. My marketing degree and years of experience also work in your favor.
Q: Are other brokers and agents able to show my home?
A: Yes! We advertise your home in MLS and all area Realtors and brokers have access to show your home to their clients.
Q: What type of lock box do you use?
A: We deliver and install a Supra iBox electronic key box which is accessible by all Central Texas Realtors. The iBox also keeps track of who has shown your home and restricts overnight access.
Q: If a buyer without an agent wants to see my house who shows it to them?
A: Buyers who do not have an agent representing them are promptly contacted the same day by myself or my team of Buyer Specialists to schedule a time to see the home.
Q: Are real estate flyers included?
A: Yes! We design, print and deliver full-color property flyers as well as install an outdoor flyer box and premium metal for sale sign.
To help maximize the desirability of your home, we also assemble a digital document folder. Buyer agents have instant access to the information to share with their clients. What’s more the content highlights improvements that you have made to the home as well as important documents that will support the buyer in making their decision to buy your home.
Q: Is an open house included?
A: Over the years I’ve found that open houses rarely sell your home and can actually expose you to liability. For example, unattended people walking through your home could claim they injured themself or in rare instances steal your personal property. The hidden truth about open houses is that they are less about selling YOUR home and often used as a platform for real estate agents to meet new home buyer clients or list the neighbor’s house down the street. In short, an agent hosted open house is not included as part of my flat fee listing service.
On average for 2019, my listings received an acceptable offer within 17 days on market and successfully sold — all without open houses.
Q: Do you use CSS and how does it work for appointments?
A: As a free option we can coordinate showings using the centralized showing service (CSS). CSS is an appointment scheduling service that streamlines Realtor property showing appointments. If you are living in the home, you have the control and convenience to approve or decline showing appointments from your phone making it more convenient, while you are at work, play or with your family.
Q: How long is the listing agreement for?
A: Good news. You are not trapped for 6-12 months, unlike many traditional 6% brokers. You can feel at ease knowing that we offer a 100% satisfaction guarantee. For most single family homes, the listing agreement term is 90 days and I am confident that I can sell your home quickly at a price you will be happy with. The listing term is specific to your neighborhood and price point and is intended to allow a reasonable amount of time for exposure on the open market.
You have the freedom to cancel the listing agreement for a nominal fee of $795 (which helps cover some of our upfront marketing expenses and time investment for your listing). If you decide to relist with me at a later date, the $795 will be credited back to you at closing. I believe in full transparency when we work together, from start to finish.
Q: How do you handle the paperwork?
A: All client paperwork is taken care of electronically on a seamless and effortless eSignature platform so it’s quick and efficient. Contact us when you are ready to get started.